2014 Half-Year Marketers Report: Executive Touch Ltd Reveal their Thoughts on the Year so far

10 July 2014
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With the first half of the year behind, Executive Touch Ltd reveal their views on how the year so far has gone and offer their predictions for the future.

Executive Touch Ltd stress that the start to the year has been a lot more positive than people think: looking at the 2014 Half-Year Marketers Report, the economic outlook is much brighter, consumer confidence is on the rise and the unemployment rates have fallen. In fact, BCC upgrades its GDP growth forecast from 1.9 to 2.2 per cent in 2014 and from 2.4 to 2.5 per cent in 2015. Unemployment is expected to fall to 2,450 million, 7.5 per cent of the work force, in quarter three this year; that is 200,000 lower than predicted in May 2014. Furthermore, business investment has shown a positive growth and is expected to increase from 4.2 per cent in 2014 to 4.8 per cent in 2015.

“Looking back at the first six months of 2014, it has been a busy and yet such an amazing year so far”, says James Sagar, Managing Director of Executive Touch Ltd. “The economy is stabilising, consumer confidence is on the rise and the outlook for the coming months looks very positive”, adds James Sagar. Executive Touch have increased sales for their clients by remarkable 42 per cent in the first half of this year.

Looking back, James Sagar insists that consumers are changing: “With increasing consumer confidence and many new businesses on the market, the competition is high and so are consumer expectations.” He reveals that satisfying consumers has turned out more challenging this year compared to 2013 as people have increased options to choose from in the current competitive market place.

As a result, Executive Touch encourage their sales force to take part in their Business Development Programme, focusing on sales techniques, customer service, entrepreneurship and business growth. “Success starts with the people representing our clients and we therefore feel that investing in their growth and personal development will benefit the business in the long-run”, explains James Sagar. Not only Executive Touch Ltd have discovered the gains for the business when investing in people. More companies are starting to offer similar Business Development Programmes to help develop graduates and young people into the business world.

Looking forward, James Sagar of Executive Touch Ltd would like to see continued and increasing support for small businesses from the Government. John Longworth, Director of the British Chambers of Commerce, says: “The government simply cannot divert attention away from growth, and must adopt measures to foster an enterprise-friendly environment in which businesses can continue to create jobs, invest and export. Only by doing this will we encourage the optimism and move our economy forward from good to great.”

Focusing on further business growth in the second half of 2014, Executive Touch are forecasting to increase sales by further 23 per cent in Q3 and 35 per cent in Q4 with an expected boost during the Christmas season. James Sagar insists that the main focus remains on customer satisfaction and loyalty. With their unique and personalised face-to-face approach, Executive Touch are certain they will outrun their competitors.



Executive Touch Ltd is a vibrant direct marketing and sales firm which offers clients a wide range of services including brand and campaign management; direct sales and marketing and customer acquisition.
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